Membership Team

With a strong background in horses, and coming from a farming family, I’ve always had an interest in all things farming and rural. My career path has been deeply rooted in customer facing environments, as this is an area I thoroughly enjoy and am truly passionate about. Within my previous roles of B2B account management and farming partnerships executive, I’ve built long lasting and meaningful relationships with customers.

My background is arable farming and horses, which led me onto the Royal Agricultural University where I studied International Equine & Agricultural Business Management. I’ve since worked within various roles in the sector, from crop trials to rural insurance. My role at AF enables me to use my previous experience when talking to Members, to understand their farming enterprises whilst demonstrating how AF can help save them time and money.

With a versatile background spanning various customer-facing sectors, I’ve gathered invaluable experience in industries ranging from board game distribution to media production, and even dog grooming. My adaptable skill set and passion for delivering memorable service have been an asset since I joined AF in April 2023, and I look forward to building relationships and working behind the scenes to help streamline AF and positively impact Members’ experiences.

I am from an Agricultural background, my family has been involved in the agricultural sector for hundreds of years. Before AF I have previous experience working on arable and dairy farms. I graduated in 2020 with a FdSc in Agricultural Management.

I enjoy speaking with every Member and getting them the best service that I can.

As well as a comprehensive knowledge of the products and services AF procures (such as telecoms, fuels, energy, and vehicles) I like to think I deliver a fantastic experience to our Members each and every time we interact. You need to trust you’re getting the right product or service, at the right time, at the right price from your AF team. As well as a listening ear, I’ll bring my ‘can do’ attitude to my new role and will work hard to build trust and forge a strong professional relationship with every Member I meet.

I have a poultry, dairy and arable farming background and joined the AF Group in 2011.   I have previously headed up the Commercial and Marketing function of a multiple award winning social enterprise and worked in New York and London for a technology consulting company.

As Head of Member Services I draw my personal and professional experience together to find new and improved ways to help Members to understand how AF works, how it could help their business and save them time so they can get on with their farming.

I have previously worked at one of the largest law firms and am qualified within the motor trade. I have always worked within customer service roles which is why I love speaking to so many different Members every day.

I have worked within customer facing environments as an account manager for over 15 years and have been with the membership team here at AF since 2016. My role sees me engage with all types of farm businesses throughout the country, helping Members and prospective Members to understand how AF can help them, their staff, and ultimately their business.

I joined AF in 2010 and have worked in a variety of Member facing roles within the business. My administrative background, positive attitude, strong efficiency skills and in-depth knowledge of how AF works has led me to manage the Member Services team.  Our priority is to ensure we deliver first class customer service, exceed our Members’ expectations, and build lasting relationships with our Members.