About this Privacy Policy

The AF Group Limited (AF) is committed to protecting and respecting your privacy.

This Policy sets out the basis on which AF (“We” or “Us”) collects personal data from you when you visit and use this website – https://af.farm – and the way in which it will be processed by us. Please read this Policy carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purposes of the relevant data protection legislation, the “controller” (or “data controller”) is The AF Group Limited, Society Registration Number: 29539R of Honingham Thorpe, Colton, Norwich, Norfolk, NR9 5BZ. Questions, comments and requests regarding this Policy are welcomed and should be addressed to ops@af.farm. Alternatively, you can call us on 01603 881881.

This Policy was last updated on 09/01/2023 and will be kept under regular review.

Please also see our full privacy policy here – https://af.farm/privacy for more information about how your information may be processed.

General notices

Third Party Websites

Our website may include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy.

Children’s Information

We do not provide services directly to children and this website is not intended to be used by children. We do not knowingly collect personal information about children.

The types of personal information that we collect

When you visit this website, we may collect the following information about you.

• Your name, email address, job title, phone number, business information and any other information you provide choose to provide to us.
• Your IP address, information about which pages you accessed, time spent on the website, location and device information.

When we collect your personal information

We will collect your personal information when;

• You provide it to us by completing and submitting a form on this website.
• When you use and navigate through our website.

How we get your personal information

We receive personal information from the following sources;

• Directly from the individual
• The account holder or another employee for the account holder, provides the information to us, such as a farm owner providing an employee’s name and phone number so they can be contacted to arrange a delivery.
• The information is provided by a third party through the use of cookies. Please read the cookie information section of this page for further information.

Why we have your personal information

We use this information for the following purposes;

Legitimate interest

We may also use your information for our legitimate interests, unless those legitimate interests are overridden by any of your interests or fundamental rights and freedoms. We will process information for our legitimate interest to;

• Maintain the security of our business and this website.
• Prevent fraud.
• Help us improve this website through the use of surveys or analytical insights.
• To maintain and monitor the performance of this website

Consent

Where you have given, us consent to do so, we may also process your information;

• To better understand how you use our website, through the use on analytical cookies. Please see the cookie information section of this page for more information about how we use cookies and your consent options.
• To contact you, where we need to respond to you and any request you have sent to us through a form on this website.

If we need to process your personal information for a reason which is not outlined above, we shall contact you in order to obtain your prior consent for such use.

When we will share your information

Any personal information that you provide to us when using this website may be shared with relevant AF employees so we can respond appropriately to your request.

Your information, where appropriate, may also be shared with our sub-processors. Please see here – https://af.farm/privacy for more information on our sub-processors.

If you have given consent to do so, we may also share your information with Google Analytics.

How long we will retain your personal information for

We will retain your information only for as long as we need it.

Your data protection rights

Please see the relevant sections below for further details on your rights as a data subject. You can exercise any of your rights by emailing us at ops@af.farm or by calling us on 01603 881881.

We will endeavour to comply with any request made within one month from the date of your request. However, we may extend this date to two months if the request is excessive or of a repetitive nature. If we need more than one month to meet your request, we will let you know in advance.

Please note that where we receive requests under this section which are manifestly unfounded or excessive, in particular because of their repetitive character, we may:

1. Charge a reasonable fee taking into account the administrative costs of providing the information or taking the action requested; or
2. Refuse to act on the request.

Right to access / access request

You have the right to request access to the information that we hold on you. In order to protect your information, we may take reasonable steps to verify your identity before we can hand over your information.

Right to rectification

You have the right to ask us to update any personal information that is incomplete or inaccurate. We will endeavour to ensure that if we update your information.

Right to erasure / right to be forgotten

You have the right to ask us to delete your personal information if;

• The personal information is no longer necessary for the purpose which we originally collected or processed it for.
• You object to the processing of your information and there is no overriding legitimate interest for us to continue this processing.
• We have processed the information unlawfully.
• We have to in order to comply with a legal obligation.

Right to restrict processing

You have the right to ask us to restrict or supress the processing of your personal information if;

• You have previously informed us that the information is inaccurate.
• We no longer require the information for its original purpose, but we need to hold it, or you ask us to retain the information to comply with legal obligations.
• We have processed the information unlawfully.
• We are in the process of deleting your information.

We will endeavour to ensure that where you have asked us to restrict the processing of your information, we will inform our selected third parties, including suppliers and contractors accordingly.

Right to data portability

You have the right to receive a copy of your information in a commonly used machine-readable format for transfer to another controller, provided you were the one to provide the information. The right only applies if we are processing information based on your consent or under, or in talks about entering into a contract and the processing is automated.

This will allow you to move, copy or transfer personal information easily from one IT environment to another. Alternatively, we can transmit such information directly to another organisation. Please note that we may not be able to fully comply with a data portability request if this will affect the rights and freedoms of others.

Right to object

You have the right to restrict processing based on our legitimate interests. If you exercise your right to object, we will stop processing your personal information unless;

• We are able to demonstrate compelling legitimate grounds for the processing.
• The processing is for the establishment, exercise or defence of a legal claim.

What to do if you are not happy with how we process your information

If you consider that we are in breach of our data protection obligations, we would encourage you to contact us in the first instance to see if we can resolve the issue. You can contact us by emailing is at ops@af.farm or by calling us on 01603 881881.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. The ICO website provides further information about their complaints process, which you can access here – https://ico.org.uk/make-a-complaint/data-protection-complaints/. Further contact information for the ICO can be found here – https://ico.org.uk/global/contact-us/.